Delta Airlines

     After traveling for six plus hours the last thing I wanted to do was analyze advertisements, but that is exactly what I did. While walking through the tunnel to get on the last plane the walls were plastered with little slogans and pictures showing the customers how amazing the airline really was. All of the pictures showed men and women smiling and enjoying the picture perfect flight that they were apparently on. All were being served amazing food and staying connected with complimentary WiFi. Because of my exhaustion and overall bad mood I was lured in by these advertisements and wished with all of my heart that this Delta flight would be as heavenly as pictured. Sadly I was mistaken, the plane was still crowded, with no WiFi, bad peanuts, and the occasional glass of water. However before entering the plane to see the reality of our situation those advertisements had completely convinced me that Delta airlines was ahead of the times and overall amazing.
      The airline marketing team is sending this message. This message is that Delta is ahead of the times and has many perks that makes it truly the best airline. They are sending it because the marketing team wants to sell its costumers the illusion that their airline, for some reason, is superior to others. What many advertisements I saw on the airplane were promoting was the idea that Delta was for everyone. This idea of unity and inclusion helps the airline convince the costumers that they are accepting, and this is what sets them apart. Besides the airlines better seats, internet, and food they include everyone and accept whoever they may be. That makes the customer feel safe while on a Delta airplane making us all believe that Delta really is the best.
       The techniques that these pictures and advertisements use is the visual appeal. What I mean is that on all of the advertisements there was a whitish filter put on the pictures making the scenario look almost heavenly. With that filter and the lighting it made the airplane look like a utopia. With these kinds of cinematic techniques mixed with the smiling actors pictured on these posters I was convinced that Delta had somehow created the ideal plane. However it was a rude awakening when I walked onto the plane and was met with ugly fluorescent lighting, a man scratching his nose, and intense humidity. All I wished for during the duration of the flight was for that ideal poster to have been the reality that I was living in. However I had no such luck, but the marketing team was successful in appealing to me as a customer and grabbing my attention with enticing looking advertisements.
        An overall theme of Delta's advertisements were the diversity in race, lifestyle, religion etc. For this reason the ads had a variation of couples sitting happily together while eating the allegedly delicious food on the airplane. In one ad you see a women with a hijab playing happily on her internet connected laptop, and in the next a biracial couple are sleeping side by side in the very comfortable seats. Although I never experienced any of the perks that were depicted in these advertisements I was pleasantly surprised by the amount of diversity Delta included in their advertisements. Their mission was to clearly attempt to include as much representation of people in general as possible in order to appeal to the most amount of individuals. By doing so they are not only convincing all the white men and women of the world but rather all demographics that Delta is the best, which is advantageous to their business.
       Delta was able to successfully convey a message in a way that reached me and many other demographics allowing for their business to thrive.